Researchers from the California Institute of Technology and Stanford's business school have directly seen that the sensation of pleasantness that people experience when tasting wine is linked directly to its price. And that's true even when, unbeknownst to the test subjects, it's exactly the same Cabernet Sauvignon with a dramatically different price tag.
This graph shows the activity in the brain's pleasure center; there's more activity with wine subjects think costs $90 a bottle (top line) than the same wine priced at $10. The arrow shows the moment when the subjects started tasting the wine.(Credit: CalTech, Stanford)
GG: Who gives a hoot as long as the difference in sensation pleasantness (the area between the two graphs) is worth $80 and there is no aftermath difference ie in hangover intensity if any. So, marketeers, "sock it to me" if you meet the above two conditions! :-)
PS: "Sock it to me" is an old, then hip, expression that was coined by the #1 TV show, aired by NBC "Rowan & Martin's Laugh-In" that was very osé for its time, full of sexual innuendos and daring political satire, that I use to never miss when I was a university student 40 years ago.
1 comments:
The reason in my personal opinion is that, most of the people believe the axiom :You get what you paid for.
I hear it almost every day here in the States where customers choice and money αre respected.You dont get bs instead of caviar..very common in some other countries... Who knows,knows.In plain ancient Greek,
Ο νοων, νοητω...
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